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There are many myths and stories to answer this question, but as social media did not exist back then, it is biased to pin it to so many claims. Maybe you should choose the story you relate to.

One of my favourites is in Persian legend, King Jamshid banished a lady of his harem, causing her to become downhearted and contemplate suicide. Going to the king’s warehouse, the woman sought out a jar marked “poison” containing the remnants of the grapes that had spoiled and were now deemed undrinkable.

After drinking the fermented wine, she found her “spirits lifted”. She took her discovery to the king, who became so “consumed with desire” of his new drink that he not only accepted the woman back but also decreed that all grapes grown in Persepolis would be devoted to winemaking.

Just another tale how wine can change a sad ending into an enchanted desire 😉

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